According to Bloomberg data, American consumers spent 20% more on Temu (overseas Pinduoduo) in May than China’s more mature Fast fashion cross-border retailer Shein.
According to data from mobile application research firm Apptopia, Temu has been the top iOS application in the United States for most of 2023 based on metrics such as download volume, participation, and retention rate. In the six months after its launch, its global iOS download volume exceeded that of all shopping apps. The lightning sales and low-priced sales of kitchen utensils to clothing have attracted a large number of new customers.
Temu has also achieved good results in the European market. According to Casaleggio Associationi, the traffic data and ranking of Italian e-commerce platforms as of June this year have been updated. In the total traffic ranking, Temu entered the top 10 for the first time and ranked 10th. In the ranking of e-commerce market platforms, Temu leapt to fourth place.
In addition, it is reported that Temu has started the construction of overseas warehouses, and plans to build one in the east and one in the west of the United States. The former head of the Western North Region of Duoduo Buying vegetables will assume this responsibility. At present, some supply chain and warehousing personnel are ready to be in place.
Post time: Jun-20-2023